Hewol Brothers Case Study | Rensolmarketing

Case Study - Hewol Brothers ₦8M+ In Course Sales, ₦14M+ Profit From Clients In 37 Days

Date

Jan 27, 2024

Client

Hewol Brothers LTD.

Location

Nigeria

Client Overview

Hewol Brothers Limited is a premier speech training school specializing in British and American English. They cater to students, teachers, and corporate staff seeking to improve their English communication skills. With a mission to build trust and credibility, they needed a comprehensive digital strategy to attract and convert leads.

OBJECTIVE

Build trust with potential leads through an enhanced website.
Generate appointments for their training services.
Drive course sales and achieve 2 million Naira in revenue.

our approach

To meet Hewol Brothers Limited’s objectives, we executed a multi-faceted strategy focusing on website development, targeted advertising, and lead generation.

1. Website Development

Objective: Create a trustworthy and professional online presence to convert leads into clients.

Website Design: Designed a sleek, user-friendly website that showcases the school’s expertise and services. The site includes testimonials, course details, and an easy-to-navigate interface.
Trust-Building Features: Integrated client testimonials, detailed course descriptions, and a blog with valuable English language tips to establish credibility and engage visitors.

2. Appointment Generation Ads

Objective: Attract potential clients and drive appointments for speech training sessions.

Ad Campaigns: Developed and ran targeted ads across social media platforms and Google Ads to reach individuals and organizations interested in English language training.
Results: The appointment ads led to a 30% increase in booked consultations within the first month.

3. Course Sales Ads

Objective: Promote and sell English language courses effectively.

Ad Campaigns: Launched targeted ads focusing on the benefits of Hewol Brothers’ courses, emphasizing unique selling points and special offers.
Results: The campaigns generated a 25% increase in course enrollments and contributed to a revenue of 2 million Naira.

📈 Results

Our integrated digital strategy delivered impressive outcomes for Hewol Brothers Limited:

Website Impact: Enhanced online presence with increased visitor engagement and a 40% boost in lead conversion rates.
Appointment Generation: Achieved a 30% increase in booked consultations within the first month.
Course Sales: Generated 2 million Naira in revenue through targeted ad campaigns, significantly surpassing initial sales goals.

Conclusion

By combining a professional website overhaul with strategic advertising campaigns, we significantly elevated Hewol Brothers Limited’s digital presence and financial performance. Our efforts not only built trust with potential clients but also drove substantial revenue growth, setting the stage for continued success in the speech training industry.

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